Build your GTM motion before you’re ready for a full‑time exec
Elly works with a network of experienced fractional sales, marketing and growth operators. We'll diagnose what's holding back growth and match you with the right person to help.
Built by operators who've led GTM at:
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Book a GTM strategy session
Start with the problem, not the job title.
Most founders we talk to don’t need a CRO yet. They need someone who has seen their situation before.
You're still the sales team
You close most deals yourself, and you can’t be on every call much longer.
Your first GTM hires need direction
You’ve hired a few people, but no one is setting priorities or building the process.
Pipeline isn't where it should be
You’re spending on GTM, but pipeline and revenue aren’t keeping up.
A full-time exec feels early
You need senior experience on the team, without the cost of a full-time executive.
Two ways we can help
Build your first GTM team
THIS IS FOR YOU IF
You’re making your first sales or marketing hire, or you can’t tell whether sales, marketing or something else should come first.
WHAT WE DO TOGETHER
- Look at your goals, GTM motion and bottlenecks
- Decide which role to hire first and what success looks like
- Shape the role, evaluate candidates and make the call
- Build a first-90-day plan and help your new hire ramp
GTM audit + focused execution
THIS IS FOR YOU IF
You’ve started building GTM, but the results aren’t there yet, and you want clarity before committing to a senior hire or open-ended consulting.
WHAT WE DO TOGETHER
- Review positioning, pipeline, channels, conversion, team and spend
- Find the bottlenecks and the highest-impact opportunities
- Agree a prioritized plan: what to fix, scale, stop or hire
- Work hands-on with you and your team on one defined priority
How it works
Consult with a GTM exec
Walk an experienced GTM leader through your business, your current motion and the challenges in front of you. Together you sort what’s urgent from what can wait.
Get matched
Based on that consult, we match you with an operator from our network who has worked through your stage and challenge. You don’t need to search or vet anyone yourself.
Start growing
Your fractional GTM expert works with you and your team on the priorities that move the business forward. Hands-on execution, not a slide deck.
Built by people who’ve run GTM teams.
Meet Kristen, Elly's CEO. She has spent nearly 20 years building revenue teams at SaaS startups. That experience shapes how we diagnose GTM problems and match founders with the right operators.
Meet the GTM experts
Senior GTM people who have built and fixed teams at early-stage companies. We introduce the ones who fit your situation.
Kristen Habacht
GTM strategy and team design
Alexa Battista
Founder-led sales to first AEs
Meg Gowell
Positioning and demand gen
Sarah Sherwood
Onboarding and retention
And more
Across sales, marketing, growth, Ops and CS
Why founders start with Elly
Elly already helps startups hire. GTM Services adds senior operators for the work that comes before, and around, the hire.
Problem first, title second. We start with what’s in the way, then decide what kind of help fits.
Operators across GTM. Sales, marketing, growth and other GTM specialists, matched to the work.
Diagnosis and execution. The same engagement finds the problem and helps fix it.
A path to your permanent team. When a full-time hire is the right next step, Elly recruiting picks up the search.
Frequently asked questions
Founders of early-stage B2B startups who are building or fixing their go-to-market and don’t yet have a senior GTM leader. Most are somewhere between founder-led sales and a first real GTM team. If you have a specific GTM problem and you’re not sure you fit, book a call anyway.
That’s expected. You don’t need to know whether you need a fractional CRO, a VP of Sales or a growth marketer. The first call starts with your business and your problem, and we work out together what kind of help fits.
After your first call, we match you with operators from our network whose experience fits your stage and challenge, and introduce you as well as suggest an initial scoped engagement. You decide whether to move forward.
No. We also work with founders who already have a GTM team but aren’t getting the results they want. That’s what the GTM audit + focused execution engagement is for.
A fractional operator brings senior experience for a defined priority and a part-time commitment, so you can make progress before committing to a full-time executive. When a permanent hire becomes the right move, Elly can help you run that search.
Each engagement is scoped based on the initial discussion with Kristen. We will assess your key goals and needs and then come back with a clear plan for a first engagement with you.